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Verve Pipe Song “Cereal” used as musical backdrop for DMC Children’s Hospital of Michigan Cere

The end of the school year often marks the end of a guaranteed meal for almost half of Detroit’s children. In Southeast Michigan, more than 300,000 free or reduced fee, breakfasts and lunches are served daily during the school year.
 
The DMC Children’s Hospital of Michigan Professional Nurse Council is leading a community effort to provide area children with a consistent daily meal over summer recess. Their Fourth Annual Cereal Drive kicks off on May 31 – June 7, 2013. The Cereal Drive began in June 2010 and has grown every year. Last year, Gleaners Community Food Bank needed four semi-trucks to transport the donations collected during the drive to their distribution center.  
 
To kick off the festivities, Children’s Hospital of Michigan produced a Cereal Drive video and has been given permission from The Verve Pipe to use their song "Cereal" as the musical backdrop for the video. 
 
To view the video and learn how you can feed hungry kids virtually and in-person visit  www.childrensdmc.org/cerealdrive. Driving directions and phone numbers for the drop off locations can be found at www.childrensdmc.org/locations.

 

Zoila Brown: Zoila Brown is a communications consultant with more than 30 years of healthcare writing, marketing and public relations experience.
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