Moving in to sanitise the small screen, the government on Friday banned two underwear advertisements, calling them indecent and vulgar. The I&B ministry has issued an advisory to all entertainment and news channels to pull Frenchie X and Lux Cozy advertisements off the air.
In the Frenchie X advertisement, a lissome woman enters a room to find a young man in his briefs and slams the door shut leaving the rest to the imagination. According to sources, the advertisement was being repeatedly screened during the IPL matches that led to viewers’ complaints.
The ministry said that there had been an increase in the number of tasteless advertisements of late and these were not suitable for unrestricted public viewing. "We have received a lot of complaints from viewers. So we have asked all channels to refrain from showing such ads," a source said.
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