Windows 7 is a flagship product for Microsoft and the Redmont, Washington-based software giant is planning to turn it around into successful product. However, the maker of Phone 7 is disappointed that the mobile operating system is doing poorly in the market.
Some say that the Windows marketing strategy has its weaknesses and windows mobile app developers will have to put more work into the system if Phone 7 is going to have a chance of competing with other mobile applications.
The Phone 7 was touted to be the highlight of Microsoft’technology over the next few years. It was also supposed to carry the company forward. But those have been dispelled by its poor performance and poor ratings by consumers.
Upon launch of Windows phone 7, the product was supposed to fulfill mobile requirements of those high end mobile users who preferred high quality function. The software was expected to deliver a high performance on its operating system and device. Nonetheless, analysts say that Windows Phone 7 Has yet to fulfill its requirements. It is believed that the OS has fallen short of satisfying consumers.
More and more enterprise users are finding satisfaction in rivals such as Apple’s iOS and BlackBerry OS.
In comparison to Android, few mobile device users would even consider the windows phone 7 as an option, let alone a competitor to the Android platform. The Android has already laid claim to being the most significant rival to the coveted iPhone from Apple.
It is for this reason that the disadvantageous against Phone 7 far overshadow its benefits. However, this does not spell all doom at Microsoft. With a few tweaks phone 7 can be improved significantly, say mobile market watchers. It is still possible for Windows Phone 7 to strategize a comeback into the mobile market, reports eweek.com.
According to Don Reisinger, Microsoft is still doing a few things wrong. Here’s how the product can be improved: If you look at the top-notch phones like the iPhone or the Motorola Droid 3, consumer appeal is about great looking design and feel along with excellent functionality. And this is not easy to achieve.