Kenya’s first online investment game is now in full operation. Smart Youth investment is an interenet-n-based learning portal for students and other young people, which imitates a stock market and all its activities. The aim is to teach students how to invest in the stock market.
Catherine Gitonga, who dumped a teaching career, after gaining knowledge about the capabilities of the internet, is the person behind the concept.” Teaching was not fun,” she says, Gitonga had always aspired to pursue a Bachelor of Commerce degree, but was instead admitted to Moi University in Eldoret bfor a Bachelor of Education degree course.
The entrepreneur, who also dabbles into motivational techniques opted out of education after a short stint. But now she is all smilles about the leap into multimedia investment, which she plans to use to teach young people all over Kenya.
Today, she runs the first Kenyan enterprise to come up with an online educational investiment game. It will, among other things, teach them how to build an investiment portfolio through online interaction,. She targeted the youth because they are energetic, fun loving, aggressive and go-getters. But her passion is mainly based on helping them to be self- reliant and financially independent.
” One of the biggest problem crippling the youth is lack of savings and investment. For this reason, establishing businesses is hardly a consideration for them. Besides, as a result of going through Kenya’s 8-4-4 system of education, most do not think beyond white collar jobs, ” Gitonga said. She added that young people form the bulk of the population and the economy cannot thrive without their input. For her, owning a company became a reality because she had learnt to be disciplined in saving.
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