Reliance Footprint Ropes in AliveNow To Manage Its Social Media Responsibilities
Filed Under: Business | Posted: 11/23/2012 at 1:30AM
Comments | Region: India
AliveNow, Bengaluru based social media agency will now manage and deal with the social media activities of Reliance Footprint, a footwear retail arm of Reliance Retail. The brand has taken dynamic steps to reach out to the masses and appeal to them. Strengthening its social media activities will strengthen the purpose and enable it to build a kinship with its consumers.
Debdeep Sinha who serves as the Senior Vice President and Chief Marketing Officer of Reliance Footprint stated that social media has emerged to be a chief source of information and strongly influences the buying decision of consumers. He also added that the company believes that this relationship with AliveNow will enable them to build and execute social media strategies where they will give ears to the opinions of consumers and accordingly formulate their products and service. It has worked with varied leading brands and has been an award-winning agency. The Business World Magazine lists its names in India’s top 25 hottest start- ups and The Nasscom, India’s esteemed trade association has its name in the top 10 emerging IT service companies in the country.
Adhvith Dhuddu, CEO of AliveNow mentions that brands have been laying increasing emphasis on making their presence felt on social media as it is the most effective and powerful medium to reach out to the masses by creating the sense of need that will act as an impetus to increase their sales. He also mentioned that they could work to formulate a social media campaign that will corroborate and complement their offline brand building strategies with a strong digital presence. AliveNow has already worked with Reliance Industries Limited as it used to handle the social media campaign of Reliance Trends. Adding to it, it will now cater to Reliance Footprint.
With around 50 national, international and in – house Reliance (private label) brands, Reliance Footprint is gaining ground with a network of 109 showrooms in around more than 70 cities across 17 states. After attaining a PAN- India presence, it has been bolstering its marketing activities to boost its prominence. It houses a number of top notch brands like Buckaroo, Alberto, Clarks, Phillipe, Playboy, Canvax, Lee Cooper, Playboy, Ganuchi, etc. for men, Catch 5, Rocia, Global Step, Cocoon, Kneetoes, Pavers England, Hi- attitude ( Reliance brand ), etc. for women, Adidas, Tom & Jerry, Dora, Scooby – Doo, for kids, etc.