Social Media & Business
Filed Under: Business, Media & Tech | Posted: 11/19/2012 at 2:29PM
Comments | Region: Florida | United States
Even now business has really only just begun catching up to consumers who have already seized onto social media as a way to communicate and share information about themselves, their interests and the products and services they like. It’s true that social media has changed pretty much everything about the way regular people communicate and even work together so it’s not that surprising that corporations now see social media’s potential for revolutionizing communications in enterprises too.
Work product collaboration, data mining, CRM, customer service, marketing and public relations and even business intelligence are some of the ways that businesses are now utilizing social media as tools.
This relatively new shift has businesses mining social media postings for competitive intelligence, trolling for customer complaints that they can respond to quickly, monitoring their reputations and finding unhappy competitor customers.